buy custom Case Law essay

purchase custom Case Law paper Case law is a piece of wellsprings of law in numerous nations, and numerous appointed authorities settle on decisions basing on the choices of past adjudicators. The instance of Lumpkin, et al. v. Smooth Mushroom, et al. includes the guardians of a perished kid and Mellow Mushroom, which deals alcohol. The case was recorded in Court of Appeals of Georgia. The issue that should have been controlled by the court was whether Mellow Mushroom was qualified for a rundown judgment, and the court concurred that Mellow Mushrooms was qualified for the outline judgment. The Court showed up at its choice in the wake of watching the realities of the case, and making a cautious thought of the laws that administered the case. The Limpkins should demonstrate that Mellow Mushrooms had an obligation to the general population, and the careless demonstrations of the litigant had prompted the passing of the youngster. Moreover, the offended parties should demonstrate that they endured some harm because of the demonstrations of the respondent. Be that as it may, the offended parties neglected to demonstrate that the demonstrations of the litigant prompted the demise of their youngster. This is on the grounds that there was contributory carelessness with respect to their child. This is on the grounds that the child acknowledged to be driven in a jeep that didn't have a travelers entryway, and he unfastened his seat strap and hanged outside as the vehicle was moving. Besides, the realities of the case demonstrated that Lumpkin and Callaway had bought different brews before the occurrence. Along these lines, it was hard to demonstrate that the lager that they drank at Mellow Mushrooms was the one that added to the mishap. Moreover, the observers of the case neglected to declare that the two were smashed when they left Mellow Mushrooms. Taking everything into account, the court offered the respondent an outline judgment, and the thinking of the court was that the litigants carelessness was not the proximate reason that prompted the demise. This is as per the arrangements of enactment, and the arrangement of precedent-based law doesn't bolster the requests of the offended parties. In this manner, the offended parties had an obligation to demonstrate that the carelessness demonstrations of Mellow Mushrooms was had a causal connection until the very end, and that the litigant had an obligation to watch. Purchase custom Case Law exposition

Effect of rice and rye straw Free Essays

string(90) milliliter of preliminary arrangements was moved into five glass development tubings ( c. Deliberation Purposes: To break down the concealment of the developing of Microcystis aeruginosa by various term implantations of rice straw ( 0.2, 10, 50 and 100 yearss ) and rye straw ( 0.2, 5, 15, 40, 50, 100 and 150 yearss ) . We will compose a custom exposition test on Impact of rice and rye straw or then again any comparative point just for you Request Now Strategies and Consequences: All implantations with high focus demonstrated harsh result on the developing of M. aeruginosa, and the 0.2-day imbuement from rice straw and the 40-day implantation from rye straw showed the most adequate 1s with EC50 estimations of 28.0 milligrams C l-1 and 18.9 milligrams C l-1, severally. The concentrate centralization of rice straw had negative relationship with the maximal developing and developing rate notwithstanding rot continuation, while rye straw demonstrated the negative connection between the concentrate fixation and the solitary maximal developing of M. aeruginosa. Highlights of imbuements through fanatic violet optical thickness ought to be changed because of degradation of straws. Choices: Rice and rye straw imbuement demonstrated the likelihood to order the developing of M. aeruginosa, and by the by, may be considered as an aspect of another surprising intensity contamination. Centrality and Impact of the Survey: To put most viable operator against algal developing, extricates from since quite a while ago run corruption of straws could give greater chance and probability to happen allelochemicals. Watchwords: since quite a while ago run mixture, allelopathy, concealment, rice straw, rye straw, SUVA, Microcystis aeruginosa Presentation Terrestrial workss have been known to consolidate arranged allelochemicals with against algal belongingss ( Rice, 1984 ) . For representation, grain straw concentrated similarly more than different straws like rice and rye has been accounted for to demo a concealment result of algal developing ( Pillinger et al. , 1992 ; Newman and Barrett, 1993 ; Barrett, 1994 ; Everall and Lees, 1996 ; Barrett et al. , 1996 ; Everall and Lees, 1997 ; Cooper et al. , 1997 ) because of grouped mixes removed from grain straw under a wide range of conditions, for case, oxidized phenolic mixes from lignin beginnings ( Pillinger, 1993 ; Chesson et al. , 1982 ) , p-coumaric and ferulic from cell divider bound constituents ( Chesson et al. , 1982 ) , and tannic corrosive ( Hussein, 1982 ) . Rice straw has other than been known to relinquish allelochemicals with phenolic compound to limit the growing, developing, photosynthesis, breath and transformation of different workss ( Rice 1984 ; Inderjit et Al. 199 5 ; Chung et Al. 2001 ) . Park et Al ( 2006 ) demonstrated intelligent and severe result of arranged phenolic mixes separated from rice straw on the developing of Microcystis aeruginosa. These straw-determined mixes may abide of army complex synthetic substances with grouped highlights in a watery status. As straws would be applied into sea-going biological systems to order unfavorably algal developing, straw-inferred synthetic compounds would be discharged constantly, amassed or changed into H2O segment and highlights of synthetic substances would be changed fitting to the corruption cut which may be connected with the lability of synthetic concoctions. In any case, there was little data on this connection between allelochemical creation and degradation cut about rice and rye straws. Along these lines, our motivations were to examine whether discharged synthetic from rice and rye straws orchestrating to disintegration cut has diverse concealment outcome on the developing of cyanobacterium, Microcystis aeruginosa, known as disturbance green growth around the universe, and to prognosticate the change of highlights of extricated stuffs during decay cut. Materials and strategies Assortment of works stuffs Rye straw ( Secale cereale L. ) was gathered in Keumsan, South Korea. Rice straw ( Oryza sativa L. ) which was non applied with pesticides to dissect creepy crawly pathology was gotten from Kangwon Province Agricultural Research and Extension Service, South Korea. All stuffs were in a split second moved to investigate lab, washed a few times with tap H2O, dried at 50? for 3 yearss and put away in a dull status at room temperature. Put away workss were cut, mortared, and sieved through 1-mm work before test. Planning of short or since quite a while ago run deteriorated imbuements Nine gms of every work stuff ( dry weight ) were set in a 2 L Erlenmeyer flagon, joining 1.8 L of Moss medium. The making out of Moss medium was ( in milligram ) 16.8 Ca2+ , 5.0 †10-4 Co2-, 3.0 EDTA, 2.0 †10-2 Fe3+ , 2.2 K+ , 2.4 Mg2+ , 2.0 †10-2 Mn2+ , 4.0 †10-3 Mo6+ , 13.6 Na+ , 6.4 NH4+ , 21.0 NO3-, 0.9 P5+ , 3.3 S6+ , 4.9 Si4+ , 5.0 †10-3 Zn2+ , 3.3 †10-8 Cyanocobalamin ( B12 ) , 3.3 †10-7 d-Biotin, 3.3 †10-8 Thiamin-HCl ( B1 ) in 1 L of refined H2O. To separate straws for a long clasp, an aerator gave aerophilic status into the 2 L Erlenmeyer flagon on the grounds that keeping up aerophilic status was of import for the creation of phytotoxic synthetic compounds. For representation, Welch et Al. ( 1990 ) demonstrated that microbic deterioration of grain straw was basic for the concealment of algal developing, and Newman and Barrett ( 1994 ) recommended that the main requests for straw to be dynamic are the consideration of aerophilic condit ions and a functioning and assorted microflora. Humidifier before the aerator was introduced to prevent the loss of mixtures and development medium from the vaporization by blow uping dry air. The implantations from rice straw were tested after 0.2, 10, 50 and 100 yearss from puting straws in the human progress medium and those of rye straw were gotten after 0.2, 5, 15, 40, 50, 100 and 150 yearss from introducing straws. Each subsampling, 200 milliliter of implantations were separated through a glass fiber channel paper ( Whatman, GF/F ) , thus filtrate was lyophilized and put away in a cooler until Microcystis aeruginosa developing preliminary. Culture medium including imbuements was made by blur trip 20 milligram of lyophilised stuff in 100 milliliter of disinfected Moss medium and separated through a glass fiber channel paper ( Whatman, GF/F ) . At that point, to quantitatively investigate the concealment of M. aeruginosa developing by imbuements, human progress medium incorporating implantations was weakened with cleaned Moss medium to an extent of convergence of mixtures ( test arrangement ) . Tried groupings of implantations every disintegration time of straws were i n Table 1. The centralizations of broke down natural C ( DOC ) in imbuements were resolved using the TOC analyser ( TOC-5000A, Shimadzu ) . Every 10 milliliter of human progress medium was put away at 4? to mensurate UV 260nm optical thickness. Culture status and developing finding of M. aeruginosa Every 4 milliliter of preliminary arrangements was moved into five glass human advancement tubings ( c. You read Impact of rice and rye straw in classification Exposition examplesa. 11 milliliter, USA Scientific Culture Tube ) with a top thus, autoclaved. Following 1-day cooling, each 0.3 milliliter of M. aeruginosa ( acquired from Institute of Hydrobiology, China ) was vaccinated into four tubings and refined. Stayed one development tubing was utilized to mensurate clean estimation of fluorescence or optical thickness to watch algal developing every imbuement. M. aeruginosa in exponential or fixed developing stage was vaccinated for the investigations. Culture tubings were hatched in 25â ±1? furthermore, enlightened by fluorescent noticeable radiations to give around 80? E m-2 s-1 for 24 h each twenty-four hours. Cylinders were unsettled with a spin amiable twice a twenty-four hours. The spots of trial tubings in a brooder were randomized in any event multiple times a hebdomad. In vivo fluorescence of M. aeruginosa was estimated with 1 or 2 yearss interim using a spectrofluorophotometer ( RF-1501, Shimadzu ) at 343 nanometer of an energy frequency and 680 nanometer of a transmission frequency. Absorbance ( 680 nm ) of algal cells to mensurate algal becoming was resolved with 1 or 2 yearss interim using a spectrophotometer ( 101, Hitachi ) then again of fluorescence following 50-day mixture of rice straw and 100-day imbuement of rye straw. Assurance of M. aeruginosa developing and measurements procedures To figure maximal developing ( K ) and developing rate ( u ) of M. aeruginosa, a strategic guide was utilized to show a sigmoid bend for algal developing ( SigmaPlot 9.0, Jandel Scientific ) as follows: EC50 values ( fixation, when 50 % concealment outcome happens ) were gotten from maximal developing estimations of every preliminary contrasted and control on log-probit graduated tables. A back to back line connecting the two nearest values above and beneath the line coordinating to 50 % concealment was acquired ( Yamane et al. , 1984 ) . In occurrence of 50 and 100 yearss in rice straw and 0.2 twenty-four hours in rye straw, EC50 values were determined by the extrapolation of two nearest informations of under 50 % concealment. To figure â€Å" no-restraint maximum breaking point tried fixation † , alluded as a maximal focus indicated no-hindrance out of attempted fixations, rehashed estimated examination of disparity ( ANOVA ) with station hoc of Dunnett preliminary was utilized ( p gt ; 0.05 ) to look at the conveyance of optical thickness or fluorescence for watching M. aeruginosa developing between control without mixture and preliminary arrangements. Single direction ANO VA ( station hoc Duncan preliminary ) was used ( p A ; lt ; 0.05 ) to look at standardized maximal developing or standardized developing rate among three gatherings of broke up natural fixation ( DOC ) of imbuements, and standardized maximal developing or standardized developing rate are determined by isolated maximal developing or developing rate in preliminary arrangement by in charge, severally. Proportion of UV260 and DOC in mixtures So as to predict the modification of highlights of implantations during rotting, the proportion of UV optical densit

Act I of the Crucible Essay Example for Free

Act I of the Crucible Essay In perusing the suggestion, before any exchange happens, we are given a little look into the universe of the Salemites. Mill operator talks quickly of the town and the encompassing wild. The position of Salem, encompassed by the invulnerable woodland as of now begins building pressure. The basic certainty that backwoods is available keeps escape from Salem and in this manner the occupants of Salem can't truly expel themselves from their issues and clashes inside the network. The backwoods itself is depicted as: dim and undermining, by Miller. This presents a practically immaterial risk and steady danger to the play. This by itself will cause the Salemites to feel caught; this compelled feeling being reflected all through the play. Increasingly noteworthy is the manner by which the woods is supposed to be: over their shoulders. This makes an inclination that the occupants of Salem are being eclipsed by this incredible danger. As the play is a fight among light and dim, great and malevolence, this is especially important as it shows Salem being overwhelmed by the dimness. It likewise adds to the sentiments of danger and hazard the Salemites feel since it suggests a concealed something watching them. When seen in a recorded setting the woods fills another need. At the hour of composing McCarthyism was clearing America. Albeit progressively clear equals are attracted later the play I accept the woodland speaks to the approaching danger of being charged a socialist supporter. The crowd would understand the Salemites through this common danger; this connection would have been utilized by Miller to give the whole play more effect. Another manner by which Miller makes a sentiment of pressure is through the language utilized in both stage headings and in the discourse of the characters. Mill operator utilizes power words to make an environment of strain all through the play. On the principal page with discourse, page six, words, for example, startled, inconvenience and anger. It is clear from the beginning that Salem isn't the ideal explorer town it is implied, and utilized, to be. The way that something isn't right in this town, sufficiently wrong to cause a clergyman to sob, and respond with such savagery catches the eye of the crowd in a split second. The stage headings are especially recounting the temperaments of characters. Page seventeen sees Abigail and Proctor alone just because and the strain between them is obviously noticeable. For instance Abigail has remained as if stealthily, retaining his quality, when somebody is stealthily their whole body goes tense just as foreseeing something. This might be an exceptionally strict method of giving us strain among Proctor and Abigail. Afterward, on the same wavelength, Abigail springs into his way. Again the word spring recommends she has been wound, tense, anticipating his development and it is this expectation that Miller uses to extraordinary impact when giving us science between two characters. For goodness' sake, maybe the dread of the obscure is the most powerful. Mill operator utilizes this from the beginning and fabricates strain around the way that the crowd has as meager or less data about the former occasions as the characters. As both the crowd and characters are evidently in obscurity about occasions encompassing Bettys condition there is again a connection draw up between the two, this is utilized to a similar impact as the McCarthyism interface. Discourse designs additionally show the pressure of the characters in question. For instance, most characters begin to abbreviate their words and express in an unmistakably more inflexible manner than expected when feeling undermined or furious. These monosyllabic expressions litter the play and show the crowd the rising clashes in the network. On page twenty-six this is particularly obvious. He reserved no privilege to sell it, says Putnam to Proctor. All the words in this sentence are monosyllabic, sharp and to the point. It is these progressions that show the crowd how the characters are truly feeling. Mill operator utilizes these expressions to both show pressure and to make it between characters all through the play. Redundancy has a colossal influence in The Crucible. Explicit words, for example, malicious, unnatural and most clearly Devil are rehashed to where they are showing up pretty much every page. Just Proctor and Paris appear to be set against the possibility of extraordinary altering and in any event, when the town is confronted with a mass of proof which bolsters progressively commonplace clarifications of occasions the calls of black magic are still as noisy. It shows up as though the Salemites need to trust Lucifer himself is compromising them. There is most likely a ton of truth in that announcement. The Salemites had fled England yet a couple of ages prior and had done as such to maintain a strategic distance from oppression on account of their convictions. Presently the Salemites are caught and alone. It is unexpected maybe that their trip to opportunity has actually expanded their separation. Presently they have nobody to battle either. They were genuinely alone; maybe the hyper confidence in Lucifers success of Salem was a discharge, an adversary against which they could stay the course. Without the unconverted barbarians England offered it what was left yet battling the Devil himself or seeking your neighbor for whatever could be viewed as an unholy flaw? The Salemites confidence in the Devils power in Salem may have been begun by the young ladies yet was conveyed onwards and taken higher by practically the entirety of the occupants of Salem, potentially in light of the fact that they needed to put stock in the debasement of their town. This situation, as introduced by Miller in Act I of The Crucible is at the center of all strain all through the play. Mill operator makes us perceive how unimaginably hazardous society can be when in the hold of delirium, the crowd of then would have known very well. Through employments of various gadgets Miller feeds and enlarges the fundamental pressure at key minutes until we understand that some frightful demonstration must occur before the town will acknowledges what it has done. What activity could be deciphered as the Devils work in a general public gone distraught? As we see from Goody Nurses and Proctors hanging, anything.

Balloon Angioplasty Essay

Presentation: Angioplasty is a method that expands a tight or blocked vein utilizing an inflatable catheter. It is utilized to treat atherosclerosis (vein hindrances), and normally made by an interventional cardiologist, a clinical specialist with particular preparing in the treatment of the heart, utilizing obtrusive catheter-based measures. Angioplasty is every now and again accomplished as an insignificantly intrusive procedure, where a stent is embedded into the vein to save it open. A possible substitute to heart medical procedure, it has constantly been appeared to lessening signs because of coronary supply route sickness and diminishing cardiovascular ischemia. Strategy: 1. An introducer pointer is settled in into the femoral supply route in the leg. 2. A sheath introducer is set in the opening to save the supply route uncluttered and controller discharge. 3. A controller channel is then lashed through the sheath introducer. Colorants can be vaccinated through the guide catheter into the coronary vein to pinpoint and study the contaminated supply route utilizing x-beam. 4. In the wake of exploring the x-beam picture, the cardiologist picks the sort of inflatable catheter and plastic coronary guide wire that will be utilized. 5. The versatile coronary guide rope with radiopaque plastic tip is then brought into the administrative catheter and into the coronary conduit. 6. Viewing through x-beam imaging show, the cardiologist executives the adaptable coronary guide wire through the coronary supply route to the site of the impediment. 7. At the point when the stretchy guide wire arrives at the deterrent, it is then tied over the impediment. 8. An empty t ipped inflatable catheter is then interleaved, utilizing the plastic guide wire as a channel to the site of the stalemate. Now, the inflatable is still fell. 9. After the inflatable catheter spreads and is tied inside the impediment, the inflatable is then misrepresented. Expanding the inflatable builds the territory about it and gauzes the plaque gathering (blockage). The misrepresented inflatable additionally broadens the corridor divider. 10. A stent (wire work tube) incidentally is encircled to keep the supply route divider delayed. The stent initially is embedded alongside the inflatable catheter, increments when the inflatable is amplified, and left behind in the protracted situation as the inflatable catheter is isolates. For certainâ people, coronary illness fix can be practiced without activity. Angioplasty is a non-careful procedure that can be utilized to open blocked heart corridors. Stent arrangement is another alternative that should be possible all through angioplasty. 11. The strategy is accomplished in the heart catheterization workroom by a committed cardiologist and a crew of cardiovascular medical attendants and experts. Heart catheterization is accomplished as a feature of angioplasty. Next, a sheath is embedded into a supply route †routinely in your crotch, yet sporadically in the arm. A long, slight, empty cylinder, called a catheter, is acknowledged through the spread and guided up the vein to the courses close by the heart. A minor amount of distinction material is infused through the catheter and is broken with a X-beam as it changes through the heart’s hollows, valves, and boss holders. From the cardinal motion pictures of the distinction material, the clinicians can tell whether the coronary veins are narrowing and whether the heart valves are dynamic appropriately. There are bottomless sorts of interventional methods as underneath: Balloon angioplasty: During this procedure, an uncommonly planned catheter with a little inflatable tip is coordinated to the point of constriction in the supply route. Stent:  A stent is a modest metal work tube that goes about as a platform to convey bolster special your coronary course. An inflatable catheter, situated over a guide wire, is utilized to enhance the stent into the reduced coronary conduit. Once in staying, the inflatable tip is misrepresented and the stent augments to the size of the corridor and holds it open. The inflatable is then crumpled and isolates while the stent remains in abiding enduringly. Over a multi week dated, your vein recuperates around the stent. Stents are typically put during interventional occasions, for example, angioplasty to help hold the coronary conduit uncovered. A few stents contain drug and are expected to diminish the danger of check (restenosis). Atherectomy: The catheter utilized in this method has an empty chamber on the tip with an open space on one neighboring and an inflatable on the other. At the point when the catheter is brought into the sharp corridor, the inflatable is overstated, decisive the window in logical inconsistency of the greasy material. An edge inside the chamber substitutes and shears off any fat that anticipated into the window. The shavings are trapped in an empty inside the catheter and withdrew. This system is intermittent as needed to allow for better blood stream. Cutting Balloon: The cutting inflatable catheter has a solitary inflatable tip with little sharp edges. At the point when the inflatable is expanded, the razorblades are activated. The little edges score the board, and afterward the inflatable wrappings the greasy material into the vein divider. Mechanics of Balloon Fabrication Angioplasty inflatables, for example, those portrayed above, are created by first planning a cylinder that is expelled in specific measurements. This cylinder is then solidified with the goal that solitary a little length is left indistinct, and afterward the cylinder is free-blown into an inflatable in a machine intended for that reason. In conclusion, the inflatable is heat-set. These procedures are painstakingly controlled so as to accomplish an inflatable that satisfies the important guidelines.

Apple App Store Ways to Increase Your Downloads

Apple App Store Ways to Increase Your Downloads So you have developed the app, which could very well become the next “big thing”, if only more people will take notice of it, download it, and spread the word. You were actually able to get it approved for publication in the Apple App Store. Congratulations. Is your job done?If you are satisfied with the trickling number of downloads, then yes, your job is done. But you firmly believe that your app is the greatest thing to come out in recent years, and you want the number of downloads to hit the six- or seven-digit mark. That means your work is not yet done. In fact, it is actually just beginning. © Shutterstock.com | Lukas GojdaIn this article, you will learn 1) how you get your app listed in the Apple store, 2) why to list your app in the Apple store, and 3) how to increase the downloads for your app.ENTERING THE APPLE APP STOREAt present, there are several app stores where users can readily download and purchase apps for their devices. However, there are two app stores that are considered to be the “giants”, and one of them is the Apple App Store (the other one is Google Play).The Apple App Store is where users can find iOS apps, covering pretty much everything, from games to books, news, sports, travel, photography, sports, health and fitness, food and drink, weather, and social networking, to name a few.App developers that wish to have their apps created, tested and eventually published and distributed in the Apple App Store have to follow a series of steps, outlined briefly below:Sign up for a developer account with Apple through the iOS Dev Center. Signing up is fr ee.Enroll in Apple’s iOS developer program. Enrollment entails an annual fee of US$99, and users will get to choose which developer program to enroll in, and that will largely depend on what type of app you will be developing. The options available include the iOS Developer Program, the Mac Developer Program, and the Safari Developer Program.Upon approval of your enrollment by Apple, you will be able to download Xcode, which is the main development tool for iOS.Develop your app using the various tools provided.Once the app has been developed, you are ready to deploy it to the App Store. First, you must request for certifications for development and distribution from Apple. There is also a need to register the devices that will be used to run the app that you have developed.Register a unique app ID, which will serve as the identifier for every app you develop. Provide all the necessary information to create a profile for your app.Log in to iTunes Connect using your iOS Developer cr edentials.If you are distributing your app for free, skip this step and proceed directly to step 10. If you are offering a paid app, fill out all the necessary “paperwork”. This involves the electronic signing of contracts and terms of agreement, and providing additional personal information and details, particularly on banking and financial aspects. After all, there has to be a way for the money to get to you.Prepare the following:The name of your app;A description of your app; andAn icon and at least one screenshot of your app, in accordance with the accepted size requirements set by Apple.Submit the app to Apple for approval, filling in all the information required (as prepared in Step 9).Wait for approval from Apple. If it is disapproved, Apple will provide the reasons why, and you will have to work on them before submitting again. Review for approval usually takes an average of around a week. This is actually the longest wait, since processing for the App Store and getting it ready for sale takes only minutes.WHY THE APP STORE?There are certain advantages why many app developers choose to publish their apps on the Apple App Store instead of other app stores. Here are some of them.The Apple store is known for having high-quality apps thanks, in large part, to its strict quality control. Apps have to be submitted for review and approval before it finally makes its way to the App store for distribution, so users are more assured that they are downloading something that is actually useful to some extent. Other app stores are not as stringent in their approval or screening process, so some useless apps make their way on the shelves.Users that go to the Apple store are usually willing to spend money on the apps and, more particularly, they can afford it. In short, Apple users are from the richer demographic. Let’s face it, majority of app developers are in it to make money off the apps that they create. Sure, they might start out by offering free apps but , down the line, they would want to start earning money from their apps.App developers get the lion’s share of the app sales. 30% of the sales will go to Apple, and the remaining 70% will go to the developer, so it is the latter that will earn more.Developers do not have to pay hosting fees or other related fees, since Apple will shoulder those bits already.HOW TO INCREASE DOWNLOADS OF YOUR APPBeing one of the two biggest app stores means that the Apple App Store holds millions of apps â€" free and paid â€" specially designed for iOS devices. That paints quite a picture for app developers: if they hit it big, they can expect their apps to have millions of downloads. On the other end of the spectrum, they are also facing the risk and possibility of their app being overshadowed and, worse, being buried into obscurity by the other apps.Needless to say, the App Store presents a competitive environment for app developers and their apps. It is highly possible for very good â€" outstandi ng, even â€" apps going unnoticed (and un-downloaded), while there have been many instances of lackluster â€" and downright disappointing â€" apps getting a lot of downloads.What made the difference?The marketing of the app. It is possible that the developer of the less-than-stellar app was very good in getting attention for their app, while the developer of the actually-very-good app did not know the first thing about putting the app out there for consideration by users.Do not make the mistake of the latter developer. Fortunately, there are many app marketing strategies and techniques that you can employ, and here are some tips and tricks that you can apply so you can achieve that high download count that you want for your app.Learn from feedbackBasically, you have to find out what users who visit the Apple Store are looking for â€" what they need and want â€" and give it to them.Never forget that you are catering to iOS users. They choose to go to the Apple Store to get their apps for specific reasons, and it is up to you, the developer, to make sure that they find what they are looking for once they visit the App Store. If you are targeting users that run apps on specific iOS devices such as iPhone or iPad, listen to what they have to say, particularly on what features they want the app to be able to offer when they are actually launched or being ran in those devices.Optimize your appFirst impressions last. That also applies to apps as seen on the Store. Visitors to the App Store tend to check out the apps that first appear once they log in. Your goal is to make your App appear in the first page or, better yet, in the top ten or first place rankings.App optimization involves paying attention to several factors.Choose the right app name. Much like SEO or Search Engine Optimization, you have to take note of the keywords that you use. When choosing a name for your app, consider the following:It should be simple enough to facilitate easy recall. Keep it short a nd simple. Often, long-winded names using complicated words tend to overwhelm users, and they won’t bother to remember them.This involves choosing one keyword that can sum up your app and what it offers in a single word. The keyword must be present in the app name, such that users will immediately have an idea what the app is all about just by reading the name.Choose the right keywords. The App Store will ask for a set of keywords that will apply to your app, so that when those keywords are used in searches, your app will appear. It is important to choose a set of keywords that are often used by customers.Write a good description for your app. The first rule when writing an app description is to make sure it is correct. It should correctly describe what the app can do. Some make use of narratives while others prefer to enumerate the features and characteristics. The latter is usually more appreciated by users, since it is easier to digest information when presented in bullet point s, rather than meandering and verbose sentences.Accompany your app with screenshots. Users will not download an app unless they have an idea what to expect once they installed it on their devices. Like it or not, users are still largely easily swayed by visuals, and getting a glimpse of the user interface, even if only through screenshots, is already a good start. When adding screenshots, choose those that captures the main view and the main functions of the app. Fortunately, the Apple Store allows up to 5 screenshots to be uploaded to accompany your app, so you can pick the choicest screenshots.Translate, when necessary. Take note that Apple users are not purely US-based or from English-speaking countries. Localizing the app by providing translations to various languages will be a major point in your favor. Non-English-speaking users, for instance, will be easier to convince to download an app when they see it is also available in their language. This will increase your app’s cha nces to be downloaded by users in countries across the globe.Generate buzz about your appSet up a website for your app.This is easily one of the best ways to generate buzz about your app outside of the Apple Store. Create a website that will be solely dedicated to the app you have developed. Here, visitors to the site can download the app, or be redirected to the Apple Store for download, whichever is more convenient for them. Of course, you would also have to employ a separate optimization program for your website, because the more traffic your website gets, the higher number of potential users who will download your app. This website should also serve as an avenue for users to contact the developer for any issues regarding the app.For some developers, setting up an exclusive website might be too much work. There is an easier, and often cheaper, alternative: a weblog or blog. Here, developers can also provide periodic updates regarding the app, and can also encourage interaction an d input from users.When making use of a website or a blog, it is highly advisable to make it available on mobile as well. Remember that most app users make use of mobile devices, so making the website or blog more accessible in mobile form is an advantage.Establish a social media presence.Social media and social networks have become powerful platforms when it comes to all sorts of promotion. Even businesses turn to social media to widen their reach in the market. It is no different in app marketing.Social media platform users number to the millions, and so this is a great way to increase your app’s chances of being downloaded. Some of the most popular apps today have their own accounts in social network platforms, such as Facebook, Twitter, Instagram and LinkedIn.Obtain the help of influencers.Influencers are individuals who can help steer attention toward your app. A good example would be bloggers and celebrities. If you will be able to impress them with your app by giving them t he app in advance to try out, they will definitely make sure to let their followers know about it.Encourage ratings and reviews.The App Store facilitates users leaving ratings and reviews to apps they have downloaded and used. This is one of the best indicators of the quality of an app. A user who is looking for a photo editing app, for example, will rely heavily on the reviews before making up their mind on whether to download an app or not, or on whether to pay for it or not.Similarly, the larger number of users that downloaded an app will mean a larger amount of ratings. The more frequently rated and highly rated apps usually appear on the first page. Thus, encouraging users to leave ratings and reviews is another good way of optimizing your app.Give your app away for freeOkay, so maybe you never really relished the idea of giving away â€" for free â€" something that you have worked long hours on. But this is a strategy that is employed by new developers, or those that have not r eleased any app before, and are looking to get exposure before actually asking for money for their apps.What many successful app developers do is to set a designated time or date where users can download their app for free. They may even name specific conditions that must be met by users before they can get the app for free. Remember, as much as Apple users are more willing and able to spend money on quality apps, they would not say no to a free one!Build a loyal fanbase (or customer base)Yes, app developers also have fans; if they are excellent at what they do, that is. If you are not comfortable with the term, you’d probably prefer the phrase “customer base”.Users tend to form a certain degree of loyalty and attachment to developers that deliver what they want. If a certain app developer heeds the concerns of users and makes significant efforts to meet their demands and expectations, they will not hesitate to try the other apps created by that developer. They will also be mo re inclined to look forward to future releases and even promote that developer’s works. Word of mouth is said to be one of the best forms of advertising and, if you have a fan base that is loyal to you, and believe in your work, they will definitely help reel in other users to download your app.Be updated with Apple’s latest productsApple is now regularly releasing new and updated mobile products and devices, and you have to keep yourself in the loop on what these releases are in order for you to be able to keep up with the app requirements and expectations. You cannot expect users to download an app that will only work for a single device, and an older version, too! Keeping yourself updated with the latest products from Apple will ensure that you can also update your app accordingly, in order to cater to more users.Hone your app development skillsYou owe it to yourself â€" and all the people who will potentially download your apps â€" to be good at what you do. As technology ev olves and advances, so, too, will the demands and expectations on apps. Continue learning and studying about app development. Participate actively in events organized purposely for app developments. One good example is Apple’s Annual Worldwide Developers Conference, where developers converge to share knowledge and acquire new ones.Of course, at the core of all these, is the app. The best way to ensure that your app has a lot of downloads is to have a very good app â€" one that actually offers something useful or valuable to users. Back up all your app marketing efforts with an app that will be worth the attention â€" and the money â€" poured into it by Apple users.